The antidote to skincare fatigue.
Your 10-step routine isn't fixing your skin. It's sabotaging it.
More products, more stimulation, more irritation.
Fewer, better formulated products let your skin do its job. Not because we stripped it down. Because we built it to perform.
Your skin is reacting for a reason.
Learn why
Start with the Moisturizer. Add the Serum if fine lines are a priority. The Full Reset is the complete routine.
Get the results people chase with 6–8 separate products, in one simple routine.
Built around one remarkable ingredient.
Ectoine.
A stress-protection molecule clinically shown to reduce water loss by 40%, reduce wrinkles by 19%, and increase collagen by 23%.
Combined with 3% bakuchiol, Vitamin C, niacinamide, and peptides, it delivers what five separate serums promise.
Clinical study on ectoine's barrier-protection efficacy.
Works because of what's in it, and what's not.
We cut every irritant and sensitizer: fragrance, essential oils, anything that triggers reactive skin.
Then we went further. We engineered clinical actives into multitasking formulas. Fewer products. Less irritation. Skin that finally stops reacting.
Practice Safe Skincare®. Our only rule since day one.
"This is the one serum you need to be using for fine lines and wrinkles."
Dr. Hadley C. KingMD, FAAD Dermatologist. ★★★★★Amanda B.Verified Customer"My new favourite product, I am obsessed - I have sensitive, mature dry skin and have tried so many other creams, toners, lotions, and oils — nothing compares to this, I'm literally throwing everything else away."
★★★★★
Pauline ChalametActor & ProducerI fell in love with Schaf’s facial scrub, which I use once or twice a week. I’ve become a full stan of the whole brand.
★★★★★
Don P.Verified CustomerI have never used a moisturizer as good as this one. No break-outs, perfect for my sensitive skin; helps calm the redness and repairs dry patches on my face.
★★★★★
Proudly Made in Canada
Available in Toronto, LA and NYC at:
